Circular Economy vs. Greenwashing

What exactly means Greenwashing?

The increasing demand for more eco-friendly products and business practices that respect the environment indicates a major shift toward a mindful consuming, but it has also led to an increase in greenwashing.

Essentially, this concept refers to dishonest or deceptive marketing regarding the environmental impact of a company or product.

Typically, these companies invest more money to make consumers believe that their practices are sustainable than to actually make them so. 

The contradictions of greenwashing – Brian Yurasits on Unsplash

How to detect a greenwashing practice?

The essence of greenwashing is taking more or less truthful environmental statements and distorting them to make the product or company seem sustainable. Sometimes, it is totally oxymoronic, such as the U.S. presidential campaign issue of “clean coal.

The real consequences of this practice

The main danger of greenwashing is that it can lead people to engage in unsustainable behaviors.

More and more people prefer to buy sustainable products. Misleading or deceptive marketing on these issues could be persuading more consumers to unintentionally harm the environment.

On the other hand, fear of being accused of greenwashing can also prevent companies from promoting sustainable practices. Although sustainable behavior is still desirable without media attention, spreading the word can help raise awareness of environmental issues. That said, a culture of greenwashing can hinder legitimate green initiatives.

Economy Circular real value – Nick Fewings on Unsplash

Greenwashing and Circular Economy

The European Commission’s new consumer agenda, launched in November 2020, is intended to prevent greenwashing by providing citizens with more information regarding the sustainability of the products they are buying.

The program will support the Green Deal and the Circular Economy Action Plan, which aims to reduce municipal waste by half by 2030, making it easier for consumers to buy green products.

It outlines consumer policies all the way to 2025 and addresses five areas, including environmental issues and digitization, to help empower consumers to take an active role in the transition to a circular economy.

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moltosenso offers a consulting service aimed to the optimization of processes through the application of ICT solutions. You can learn more about this topic in our article dedicated to smart waste management.

Our wireless systems allow the monitoring of all types of activities and physical phenomena. Doing this through a practical Plug and Play system of sensors and actuators.

We also offer a detailed data processing system to our customers, who can benefit from a unique opportunity to optimize their processes.

That’s why thanks to moltosenso you can easily reduce your operating costs and make your life easier.

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